Inspired by our Managing Director, Don MacAskill’s, Aboriginal totem, the butterfish or otherwise known as a Dusky Morwong, combines a minimalistic and modern interpretation of this unique creature, representing Don’s Aboriginal heritage.
Don and his family relocated to Newcastle, New South Wales in 1984. Leaving behind his love for the vibrant colours of the South Australian Coast, particularly the Yorke Peninsula.
Drawing on his cultural connection and desire to pass on his story + knowledge through Butter Fish Services. This logo was designed in recognition and acknowledgment of the traditional custodians of the coastal desert regions of Australia.
Utilising a range of dark and light blues representing the various colours of the Coastal waters in which the butter fish can be found.
This simplistic design is made up of spearheads/arrowheads or even, boomerangs, all placed in a moving forward-moving motion.
We ask that you look at our logo openly, give it a bit of time, consider it for long enough so that it may interact with your own interpretation. What do you see? What’s your story?